5 Social Media Marketing & Management Tools to Try in 2023

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11 Jan 2022
5 min read

Social media marketing is one of the quickest ways to improve your reach and gain quality brand exposure. It’s also incredibly cost-efficient. But how can you avoid letting the algorithms dictate your success?

There are no secrets or tricks involved. Just equip yourself with the best social media marketing and management tools and you will be well on your way to growing your business.

In this guide we’ll discuss the 5 best social media marketing tools to use in 2023. These tools will not only improve your social media reach; they will help you learn how to become a better marketer.

Social Media Tool #1: Hootsuite

There are many helpful tools out there that can help plan and execute campaigns. Hootsuite is certainly one of the best. The Hootsuite platform allows you to plan, schedule, and manage multiple social media campaigns across multiple platforms.

There seems to be another hot social media app every few months. Although it’s great that we can use them to reach larger audiences, it can get chaotic quickly.

Hootsuite helps make things simple again. It allows you to view and manage all of your major platforms under one dashboard. A major benefit of Hootsuite is the ability to view all of your consumer engagement across apps as well as schedule, plan and assign tasks and posts across the various platforms.

Another great aspect of Hootsuite is that it is not just one tool; it offers several through their platform.

For advanced social media marketers and managers, Hootsuite offers a comprehensive data and analytics dashboard to help track campaign performances and gain insights on what’s working and what you can improve.

But for the less experienced marketers, don’t worry. The platform and all of its dashboards have a simple interface and intuitive capabilities. Hootsuite is one of the premier social media marketing platforms for marketers of any level in 2023.

Social Media Tool #2: Canva

Canva is a leading graphic design tool for those with less experience in the field, which makes it a fantastic tool for social media marketers who have better experience elsewhere in the space.

With a free entry-level option and a low monthly fee for the business account version, Canva is easy to test and incorporate into your strategy and execution.

The ability to create visually appealing graphics is what separates the best social media marketers from the rest of the pack. It’s a huge and increasingly important aspect of social media strategy.

Often, a social media “team” consists of only one or two people. That means they have to be able to execute multiple aspects of a campaign (which includes graphic design). And to be successful, they have to do so efficiently, even if their background is not in design.

Canva alleviates that stress by offering a simple and easy-to-use design platform with a wide range of tools.

In addition to these tools, Canva offers millions of graphic elements and pre-made templates to work from, so you can jump right into the design process.

If you’re new to graphic design, Canva is the best tool to incorporate into your 2023 SMM strategy.

Social Media Tool #3: Google Trends

Though not necessarily specific to social media, Google Trends is absolutely a tool to incorporate into your campaigns and strategies.

Google trends allows users to research and monitor trends and topics around the world.

It allows you to choose specific search terms or general topics and find out whether they are gaining or losing popularity over a specified time period in a specific region.

This is great for keyword research in SEO and PPC, but the same principles apply to social media. If a social media marketer can quickly identify trending topics to post about, they’ll be able to outperform competitors.

These keywords and topics are also excellent for hashtags and social search (which is when someone uses a social media platform as a search engine).

One of the best parts about Google Trends is that it is completely free to use, so there’s no reason why you can’t incorporate it into your campaign strategy in 2023.

Social Media Tool #4: Unsplash

Another excellent and free tool is Unsplash. This tool is dedicated to improving your design and UX by offering free photos and graphics from their expansive library.

Similar to Canva and the importance of quality graphic design, utilizing appealing and relevant media throughout your social media posts is crucial. And since not everyone is a master photographer or videographer, having access to a tool like Unslpash can get you back at the top of your game and above your competition.

Looking professional is key. Imagine you see two clothing brands online and one has beautiful and professionally developed media along with their posts and the other looks like they threw it up in 5 minutes. Which one are you more likely to buy from? Your audience will feel the same about your business.

Utilizing a free tool like Unsplash in 2023 will help you elevate your brand and gain customers.

Social Media Tool #5: Animoto

Similar to Adobe Spark, Animoto helps you create stunning videos for social media and all forms of marketing. A key advantage to Animoto is that it’s less expensive than Adobe, starting at just $5 per month for the entry-level plan.

Animoto is often described as shockingly easy to use. You can upload pictures, graphics, and video clips, and they help you through the whole production process.

Even more so than photography, and maybe graphic design as well- video production often seems complex and out of reach for many social media marketers. Animoto relieves this complexity and makes the process simple and intuitive.

Having multiple forms of content across platforms is a great way to increase engagement and maintain interest. Posting the same format every day will eventually bore your audience. Animoto will help you create exciting and appealing videos to ensure your audiences are more than satisfied.

Reach Out To Nxt Era for Your Social Media Marketing

If 2023 is the year to take the next step in your business and elevate your brand, partnering with Nxt Era Marketing is the best way to ensure success. With a talented team of digital marketers and a proven track record of success in social media marketing and management, we can accomplish your goals and more. Contact us to schedule your free consultation today!

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