In the modern business world, digital marketing makes up an enormous share of the effort necessary to succeed in 2022. From small businesses using social media and simple organic strategies to global enterprises employing massive teams of digital marketers across multiple channels, a successful business in 2022 is one that is successful in digital marketing.
So how do you succeed in digital marketing? Well, the best way to ensure your business achieves success is to partner with a top level digital marketing agency like Nxt Era Marketing that has the tools, experience and expertise to develop and execute campaigns across multiple marketing channels from beginning to end. Beyond that, it’s crucial to be familiar with a set of digital marketing tools so you can utilize their unique capabilities. Staying at the cutting edge of technology in any industry will give you an advantage over your competitors, and digital marketing is no different. Just think about how much more efficient and effective your campaigns will be if you can conduct keyword research and gather content ideas quicker, distribute content and post across social media platforms, engage with your customers more deeply, and so much more.
For that reason, we put together this guide to help you better understand the best digital marketing tools available in 2022.
The 10 Best Digital Marketing Tools in 2022
1. Google Analytics
Though we put this list together in no particular order, it seems appropriate to begin with Google Analytics. This should be a major aspect and influencer of just about all of your digital marketing campaigns. SEO, paid ads, social media and other traffic channels are able to be tracked through Google Analytics, which is just one of the many reasons to incorporate this tool into your toolbox.
Semrush (formerly SEMrush) is a true digital marketing power tool. The capabilities seem to be endless as they continue to add and expand on features. Search engine optimization campaigns will benefit the most from this tool as it allows you to track performance, conduct keyword and competitor research, track keywords, identify and fix site audit errors, and so much more. Paid ads and even social media can also find success easily through this tool, which is why we consider this such an important asset.
Where Semrush is the putative leader in all things search engine marketing, Hootsuite likely fills that role for social media marketing. This tool is excellent for tracking and running social media campaigns across multiple platforms. Hootsuite enables you to create, schedule, and publish a wide range of content forms across platforms such as Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and more! Tracking campaign performances and engagement is also easy through their intuitive dashboard.
4. Screaming Frog
This tool is exclusive to SEO, but its comprehensive site crawling abilities justifies its worth of being mentioned in this top 10 list. Other SEO tools provide similar crawling functions, but few (or none) are as thorough as Screaming Frog. In addition to identifying technical errors, this tool also provides on-page insights and analysis capabilities.
5. Google Search Console
Another hugely important tool from Google that simply must have a place on this list. If you have a website, you need to set up Google Search Console. This free tool enables exceptional SEO performance tracking abilities and up-to-date suggestions and insights for organic traffic. In search engine marketing, Google is king, so why not utilize their free tool to help optimize your website performance?
Moz is a hugely effective and expansive SEO/SEM tool, but perhaps not as comprehensive as some of the others available like Semrush. But make no mistake, Moz is fully capable of facilitating and advancing your campaigns with the use of keyword research and tracking, site auditing, and even SEO focused plugins you can download right on your browser.
HubSpot is another one of those “power” tools we mentioned. This platform offers a wide range of capabilities, from CRM and CMS to detailed analytics as well as content and social media functions. Their “HubSpot Academy” even provides detailed guides for all of their tools and anything related to marketing.
MailChimp should be your go-to email marketing tool. Not only is it the most widely known and used, it’s also the industry leader in email marketing capabilities. With so many templates in addition to the scheduling and editing abilities, it’s no wonder why this is the top tool in the space.
9. Google Ads
If you’ve noticed a theme on this list, it's likely that Google appears often. That’s no coincidence; Google continues to position themselves as industry leaders in search engine marketing as well as the broader field of digital marketing. Google Ads is their paid advertising platform that is the premier paid search and PPC advertising tool. In addition to the many campaign development, execution, and tracking tools, Google Ads also provides guides and tutorials to help get you well on your way to paid advertising success.
Though there are many great tools for graphic design, Canva is one of the best for beginners as well as one of the cheapest. This platform provides templates, designs, and top-level editing functions to help you create professional graphics for any campaign or platform.
Which Digital Marketing Tools Should I Use?
Just like every business is different and has their unique goals and strategies, the set of tools you use for your digital marketing campaigns is different for every business. Our belief regarding which tools to use is the same as what we believe about which digital marketing channels to use. The best approach is an integrated approach. As a business, you need to focus, but you should never be one dimensional or reliant on one tool or strategy. Having a deep understanding of a wide range of tools and marketing techniques allows you to be adaptive and proactive in this ever-changing landscape that we know as digital marketing.
Partner with Nxt Era Marketing
Taking the time to learn, practice, and execute campaigns with these tools can be as exhausting as running a marketing campaign. That’s why your best strategy will always be to partner with an industry-leading digital marketing agency like Nxt Era Marketing. We have the tools, the understanding, experience, and everything else needed to help you succeed across all forms of digital marketing. Reach out to us today to schedule your free consultation!